Topic: A promising e-business model in China: Subscription box that stylists select clothing items for subscribers

Topic: A promising e-business model in China: Subscription box that stylists select clothing items for subscribers

It is self-define project dissertation for a e-business management master student in the UK. Research outline will be upload later. Initial Literature Review structure is also available, but it can be developed and changed if need.

Dissertation Guidance mainly bases on this book: John Biggam’s step-by-step handbook Succeeding with your Master’s Dissertation.

Methodology chapter must have this reference : Research Methods for Business Students by Saunders, Lewis and Thornhill (2012). If you have any difficuties to assess this book, please let me know.

Number of reference might be more than 80, as the total words count is around 18,000. 150 will be a reasonable.

Initial structure for Literature Review Chapter:
(you can follow this structure, it was my initial plan which my supervisor has approved that. But of course, you can build up more)

2. Literature Review
2.1 Apparel Retail Industry Overview
2.1.1 Global trend (Marketline, Euromonitor)
2.1.2 Asian Market
2.1.3 …..
2.2 E-commerce in Apparel Retail Industry
2.2.1 Multichannel and Single-channel Retailers (eMarketer)
2.2.2 Customer Dissatisfaction and Challenges in E-Commerce
More risky, difficult to transfer in-store shopping experience, understanding of size, struggle with fit return
2.3 Chinese ladies status in work and life
2.4 Subscription clothing box model Review
Example case:
1. Stitch Fix (Founder: Katrina Lake)
Innovative Angle: Personal styling made smarter by data and trendy part-time fashionistas.
Lesson: a product that uses smart data to surprise and delight and save consumer time.
2. AirCloset (Japan)