Fast Food Market Analysis

Fast Food Market Analysis

Project description
Five Forces analysis Paper: Write a 3-page paper (in addition to the cover page and the reference page) analyzing any one industry based on the Five Forces model.Your paper should contain full citations and references for the sources you use. Choose an industry (fast food) and select three companies that have a global market presence (McDonald’s, Burger King, Wendy’s). Find country profiles for at least three of the countries in which these companies operate (Mexico, Malaysia, Republic of Georgia). Find and comment on at least one current article from a business publication dealing with the fast food industry. (Suggested publications: Wall Street Journal, Financial Times, The Economist, Business Week, Entrepreneur, etc.) Class Textbook – Peng, M.W. (2009). Global Strategy, 2nd edition. Mason, OH, South-Western/Cengage Learning. ISBN 0-324-59099-7

sample answer

Porter’s forces evaluate the industry based on its attractiveness. The factors considered gauging the industry’s successes are threats of substitute products/ services and new entrant, customers’ and suppliers’ bargaining power and intensity of the market competition(Peng, 2009). Fast food industry is one of the attractive industries. This paper shall evaluate the fast food industry in the Malaysia, Mexico and Republic of Georgia with respect to three fast food companies that are McDonald’s, Burger King and Wendy’s.

Fast Food Industry Analysis in, Malaysia

Companies from America such as Burger King, McDonald’s and Wendy’s and KFC dominate Malaysia fast foods industry. KFC is has 44% of the total fast food market share in Malaysia and is the leading company.  On the other hand, McDonald’s has 18% of the fast food market share and Burger King, Wendy’s, and other local companies take 18% of the market share. There are more than 365 fast food companies in Malaysia. The companies have opened many branches across the main cities. The availability of many companies in the market markets the competitiveness in the industry very stiff. Stiff competitiveness is very unhealthy for the new entrants in the markets as well as for the existing firms (Jargon, 2012).

Highly time-constrained lifestyles in Malaysian have led to the food industry growth with many people having limited dining time. This has led to many eastern fast food companies from Dubai, China and Japan considering venturing into the industry. Many firms are entering the market because Malaysian has managed recovered from the meltdown…………………

Reference

Dyer, G. A., Boucher, S., & Taylor, J. E. (2010). Subsistence response to market shocks. American Journal of Agricultural Economics, 88(2), 279-291.

Jargon J., (2012), Fast Food Aspires to ‘Fast Casual’. Wall Street Journal.RETRIEVED ON 10^TH May 2014 from http://online.wsj.com/news/articles/SB10000872396390444657804578048651773669168

Peng, M. (2009).Global strategy. Mason, Ohio: South-Western/Cengage Learning.