Accounting; Strategic Implementation

Learning Outcomes Evidenced by this assignment: Accounting; Strategic Implementation

Knowledge

  1. Discuss how an organisation might go about its strategic implementation
  2. Identify aspects of research methodologies and how they impact upon the research process relevant to the area of accounting and finance.

Thinking skills

  1. Constructively critique the research of others, identifying strengths and weaknesses in technique, analysis and conclusions

Subject-based practical skills

  1. Evaluate qualitative and quantitative techniques appropriate for research in the accounting and finance field

 Details of the coursework task

“The use of SWOT analysis continues to permeate the academic peer reviewed literature. Research supports SWOT analysis as a tool for planning purposes” (Helms and Nixon 2010, p.215)

Required:

You are required to examine the use of the strategic management tool, Strengths-Weaknesses-Opportunities-Threats or SWOT analysis and assess how the methods has been used as well as changes to the methodology in academic literature from 2000 to 2015.

 Assignment Instructions

To help you complete the assignment, I have uploaded a paper by Randolph (2009) on guide to academic literature review.

The individual essay should include:

  • Introduction and objective of your essay
  • Definition of- and history of- SWOT analysis
  • Review of published SWOT papers:
    1. Your data collection methodology
    2. Approaches in SWOT studies
  • Application areas and scopes of SWOT papers
  1. Methodologies and challenges of SWOT applications
  • Your critical evaluation of SWOT methodologies
  • Your conclusion on trends in published SWOT papers
  • Your recommendation for future research
  • Bibliography/References
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