Amazon.com – Financial Analysis Case Study

Amazon.com – Financial Analysis Case Study

Complete your 2,500-word (excluding tables, figures, and addenda) financial analysis of your chosen company selected in Module 2.

Following the nine-step assessment process introduced below and detailed in Assessing a Company’s Future Financial Health:

Analysis of fundamentals: goals, strategy, market, competitive technology, and regulatory and operating characteristics.
Analysis of fundamentals: revenue outlook.
Investments to support the business unit(s) strategy(ies).
Future profitability and competitive performance.
Future external financing needs.
Access to target sources of external finance.
Viability of the 3-5-year plan.
Stress test under scenarios of adversity.
Current financing plan.

As you conduct the analysis, you will compile research on your chosen company, including analyst reports and market information. Disclose all assumptions made in the case study (e.g., revenue growth projections, expense controls) and provide supporting reasons and evidence behind those assumptions.

Finally, in order to assess the long-term financial health of the chosen company, synthesize the research data and outcomes of the nine-step assessment process.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

ANSWER:

Amazon.com – Financial Analysis Case Study

Introduction

The bookselling industry is one of the steady growing industries which have estimated the sales of $27 billion in the year 2006. The sales of the books highly depend on different seasons. The industry has diverse customers who buy different categories of books which includes the trade books, college books, professional books, mass market paper-back books. With stiff competition across the market, the companies are strongly focusing on adopting different ways and means so as to attract more and more consumers and achieving high market share in the industry.

Company overview

Amazon.com is considered to be the market player in the e-commerce industry (bookselling). Amazon.com was founded by Jeff Bezos, who focused on enhancing the book shopping experience of consumers, with innovation and new ways to sell books online. One of the major players of Amazon.com is Barnes and Noble.

Amazon.com started as an online bookstore that has turned into one of the largest online retailers selling items from music and movies to artwork and furniture.  As the company website states “it is by design that technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently, and at eve

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