E-commerce, also called electronic commerce is used of the Internet and to transact the business. Many competitors focus on the digital enabled commercial transactions between and among the organization and the individuals. Each of these components is crucial in the E business industry

Assignment Task

As part of your report you are required
1. to choose an E-commerce website operating in the UK and critically assess it in terms of seven unique features of e marketing. Which of the features does the site implement well and which features is poor in your opinion.

2. to provide your detailed findings and suggestions for improvement and an action plan to reinforce the online presence.


sources like academic journals and academic articles is required.

Below is an indicative structure for the report:

Title Page

Table of Contents

A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible.


This should show that you have understood the brief and that you will cover everything required.

Findings and Analysis

• This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-headings should be used to indicate clearly the different sections.
• Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones as an appendix.
• Also remember to compare and analyse with any other UK based company as well in order to clarify what feature are not good for the company of your choice in UK.


This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here.

Reference List / Bibliography

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