In this part of assignment you’ll explore how an award-winning professional graphic designer and artist has used typography and color combinations in his work, and you’ll provide your own perceptions and opinions of how his work follows (or doesn’t follow) the “rules” of effective color use that you learned in this unit. Carlos Segura is an internationally-recognized graphic designer who has developed several

 

In this part of assignment you’ll explore how an award-winning professional graphic designer and artist has used typography and color combinations in his work, and you’ll provide your own

perceptions and opinions of how his work follows (or doesn’t follow) the “rules” of effective

color use that you learned in this unit.

Carlos Segura is an internationally-recognized graphic designer who has developed several

distinct typefaces (fonts). Visit a historical page from his web site (https://web.archive.org/web/20150218062806/http://segura-inc.com/portfolio/categories/15/cd)

and learn about what he has

accomplished. Segura has written:

Typography is beyond letters. Some fonts are so decorative, they

almost become “visual” and when put in text form, they tell a story

beyond words—a canvas is created by the personality of the collection

of words on the page.

 

Explore Segura’s web site (http://www.segura-inc.com/portfolio/categories/15/cd) and get to this page which illustrates some of his graphic design work

for CD recording firms. Explore all of the dozens of projects Segura has done in this area of

work. Then do this:

 

  1. Choose the graphics for three CD cases designs you the best, choosing from among

designs that use at least three different colors. You can regard black as a color in this

assignment.

 

  1. Copy the front case image of each of the three designs you chose and put it into your

word processed document (adding to the document you started for part 1) as an image

about 2 inches by 2 inches, without distorting the proportions of the images.

 

  1. In your document, create a section labeled “Part 2a: Use of Fonts”. In this section write

about a page in which you compare and contrast Segura’s use of different fonts in each of

the chosen designs with each of the other designs. Identify which designs most

effectively follow Segura’s own statement above and seem most effective given its

specific subject matter and musical genre. To some degree this is subjective and

depends on your own tastes, but support your identification of the strengths and

weaknesses of your opinions with details and facts, considering the “personality” Segura

attempts to achieve in each project through his font design. Use double-spaced lines,

margins 1 inch all around and 12 point Times New Roman font.

 

  1. In your document, create a section labeled “Part2b: Use of Color”. Write a full page in

which you compare and contrast Segura’s combinations of color use in the CD case

designs you chose, in the language of the terminology of colors you learned in this

unit. Describe as informatively as possible Segura’s use of colors on each CD case image

as to hue, tint, shade, complementary or monochromatic colors. Indicate whether the

overall effect is “warm” or “cool” and if you feel this is pleasing for the subject matter in

each case. Support your descriptions and conclusions in specific detail in reference each

design.

PS: Details about Fonts and Colors can be found from page 97-114 of this free pdf book (http://gph205.info/vt4/History-of-Visual-Technology-Ed-4-2-2016-GPH205-workbook-JANOSSY.pdf)

 

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