Legal and Ethical Considerations in Marketing, PharmaCARE case

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE research indicated that AD23 might also slow the progression of Alzheimer’s disease, John and his team of pharmacists began reformulating the drug to maximize that effect.

Introduction

While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times. Questions that have been raised include: the blurred line between data collection and the invasion of privacy as well as the grey area between attracting consumers and deceptive advertisement. Businesses must be careful to tread on the right side of the line between legal and illegal. This article will outline some of the common ethical and legal issues in marketing…

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