Marriot International Case Analysis
Impact of the pandemic on Marriot International Case Analysis
This essay provides a case analysis report of Marriot International centered on the impact of the pandemic on the firm. The report provides a summary of the case highlighting the impact of the COVID-19 pandemic on the Marriot International financial statement. The case starts with a general overview of the impact of the COVID-19 pandemic on the hotel industry. The Marriot International financial statement for three years has been provided in the case, which guides this analysis.
Financial statements for the last three years can be found in Exhibits 1 and 2.
The industry averages can be found in Exhibit 3.
Prepare a 3-5-page report that analyzes the financial condition of Marriott International.
Introduction
The introduction should be a summary of the case, and the body of the report should be split into different sections describing the company’s liquidity, asset management, debt management, profitability, market value, and recommendations to Marriott International management.
Make sure that you include the heading of each section in your report. Also, include the following financial exhibits in excel:
- Vertical (common size) analysis of income statement and balance sheet
- Horizontal (percent-change) analysis of income statement and balance sheet
- Complete ratio analysis (for all 3 years) and industry comparison.
- Some of the ratios may include Return on assets (ROA), Returns on Investments (ROI), Return Equity ratio, and working capital ratio.
For each area, the students need to determine if the pandemic and strategic changes made have resulted in an improved or worsening financial position for the company.
- company’s liquidity
- asset management
- debt management
- profitability
- market value
It is commom knowledge that the hospitality industry was among the most affected by the pandemic especially in 2020. This can also be observed from the Marriot International financial trends since 2019 where it recorded a 50% decline in revenue in 2020.
Include any recommendations for Marriott going forward, especially in reference to the challenges they face.
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