Ownership and Branding

Ownership and Branding

What is copyright?

  • Copyright is automatic when _____________.
  • Is a copyright symbol (c) required for a work to be protected under copyright?
  • What are three things not protected by copyright?
  • Logos and tag lines are not protected by copyright but may be protected by ___________.
  • What four factors are used to determine whether the use of a copyrighted work is allowed under “fair use”?
  • What is the first sale doctrine?
  • What is “attribution” as it pertains to copyright?
  • What is “public domain” as it pertains to copyright?
  • When in doubt, get _______ from the copyright holder.
  • Find a credible website (perhaps a .gov website) and briefly describe the difference between a patent, trademark and copyright.




Part II: ISU Library’s OneSearch tool and citing http://www.isu.edu/library/


Using the ISU Library’s OneSearch tool, perform the following search:


Boolean/Phrase: wearable technology

Limiters: Full Text; Scholarly (Peer Reviewed) Journals; Published between 2012 and 2014

Source Type: Academic Journals

Subject: Wearable Technology

Publication: Personal & Ubiquitous Computing


Copy and paste the “Current Search” section on the left side of the screen into your MS Word document.


How would you cite (in a references section) the first search result in APA format?

(Hint: Use OneSearch to help you. If you weren’t in class, visit the OneSearch help link.)




Part III: Creative Commons: 


Watch the Creative Commons video and review the content on the Creative Commons “about” web page.


Answer the following questions:

  1. Briefly describe the purpose and benefits of the Creative Commons.
  2. Briefly describe how Creative Commons help creators opt-out of copyright altogether?


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