Strategy: Theory and Practice


You work for Dubai World Central (DWC) as Marketing Officer and you have been asked to examine ways that DWC can build customer value and relationships.
You have been requested to provide a detailed report to cover the following:-
(1) An analysis of the current situation which should include:-
a. DWC’s micro environment
b. DWC’s macro environment
c. DWC’s target market and their positioning within the market
d. SWOT analysis
e. An analysis of the current marketing mix

(2) Recommendations for improving the marketing mix to maximize customer satisfaction and create closer connections to the customer.

You are required to present your findings in a formal written report, which should be well referenced using the Harvard system (in text citation and list of References at the end)

Strategy: Theory and Practice

“The narrative approach emphasizs the way in which‘strategy practitioners’ both subjectively construct and are constructed by stories. This viewre cognizes that practitioners affirm their own identities, and assign subjective positions and roles to others through narrative sense making of their interactions, which includes that which is left unsaid and may be more important than that which is carefully articulated. At the same time,narrative sense making is , at least partly, structured by broade rnarratives within which the practitioners ’own positions are located. Understanding the role of narrative contributes to understanding how the over all thrustand direction of‘ organizing ’emerges, which may or may not be explicitly recognize da sa‘strategy.’This also includes making sense of the accumulation of economic value by the organization.


1. identify, describe, and rationalize your top three-five choices of training methods.

2. Identify and describe the various components that must be considered when scheduling training.

Please use the following as one of your references…

Werner, J. M., & DeSimone, R. L. (2012). Human resource development (6th ed.). Mason, OH: South-Western.
Your response should be at least 200 words in length. You must use at least an internet search and your textbook to complete this assignment. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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